Google FRESH and what it means for your website presence

Keeping true to it's form, on November 11, 2011, Google released it's newest update to their systems. The new update is being called FRESH due to it's ability to immediately find "Fresh new content on any site across the world wide web". It's new REAL real-time searching and updating, is wonderful for the user searching for information, it's not so great for small businesses with a non-existant marketing budget.  Larger corporations have already started to enterprise on this new system by integrating Blogs and other social media outlets directly into their sites. They have either hired an internal social marketing butterfly or external social media marketing agency to run their plethora of promotions, postings and blog articles for them.  Of course, these larger entities have the budget to take advantage of this scenario, while small companies now have to rely on either doing it themselves, or not keeping up with the times at all.

But it doesn't really have to be so gloom and doom for the mom & pops. There are ways for you to be able to continue to refresh your website's content without actually breaking the bank. They are called RSS Feeds.  Regardless of which social media you are doing your marketing in, they are all offering the ability to import your entire "wall" or "tweet stream" via an XML feed directly into your website!  And the best part of it, is the fact that they are offering it for FREE.  Yes you heard right!  FREE updated content on your website all the time.  Of course there are minimal costs involved in setting it up.  If you have the knowledge on how to properly program your own site and how to integrate simple HTML, then there is no cost at all. Simply log into your site, change around some content in order to fit the feed window and Viola!  Publish your site and it's done.  If you have a web designer that helps you manage your site, thats where the costs come in. Most designers will charge you per hour to set it up, but honestly, it shouldn't take more than an hour, (tops) if they know what they are doing.

Unfortunately, your feeds won't update themselves.  You DO have to have some kind on interaction with your social media groups.  You still have to post blog articles and make comments and add promotions to your twitter and Facebook for it to work. It doesn't happen all by itself.  The best way to take care of this is by setting reminders in your calendar to go in and post info on FB or twitter. Make sure that you are posting SOMETHING RELATED TO YOUR BUSINESS at least 3 times a day.  Make sure that your message gives a call to action or tells people about some new services or products you are offering.  If you are willing to blog, don't tell us about the humdrum every day happenings at your office.  Instead, tell us about upcoming specials, new and exciting services that you are currently offering, or maybe even about something funny that may have happened while interacting with your customers!  This kind of interaction makes you more human, and gives people some insight as to how you run your business.

If you are one of those business owners that haven't taken full advantage of the benefits of interactive marketing or you don't have the time to do it yourself, you can always call us to help you with anything you need. Mojo Media Miami International is a small boutique agency that specializes in interactive digital media. We can do everything from set-up your social media accounts and integrate them into your website, to actively monitoring and posting your specials, promotions and blogs to ensure that you become the hottest social butterfly to hit the web. We have programs to fit all kinds of budgets, so don't hesitate to call us and ask questions on how we can help your business become more interactively successful!